Sudden oil and water mix of engineers and marketers at Atari almost The company, which certainly helped pay for marketing and manufacturing the Marketing focus to the table - as well as the vast amount of money needed to Of its old business, and it required a more sophisticated marketing effort With the Atari VCS effort, the company was firmly working outside the confines Magazine and Coin Connection, mail-outs of advertising flyers, and trade Small audience that needed to know about its games (arcade operators andĭistributors) could be reached fairly easily through publications like Replay Was focused on coin-operated games, marketing was not as much of a factor. Programmers thought marketing was stupid.
marketing thought the programmers were lazy, the The objective pursuit of engineering cool stuff isĪlmost entirely at odds with the subjective nature of marketing it. Up ideas is only one part of a successful business - you also need to findĬustomers to buy them. Invented or were driven to invent by competition, some of the most mind-blowingĪnd co-workers and we were sort of united in this quest for cool stuff." ii The engineer entertainers of Atari either
It was a concept that Atari, under guidance of Nolan Bushnell, hadĬultivated for its entire existence. Innovation is, and I've been thinking I was going to get that put into Understand what he said, he was so out of tune with what the nature of Innovate kind of like you did last year, none of this new stuff?' He did not Him not even blinking and looking at me and saying 'Nolan, why don't you Had made a proposal to make a really interesting set of games. This comprehensive look back, filled with quotes from the original creators and other primary sources, offers a detailed peek into the company that popularized video gaming as the '70s turned into the '80s, and created the first viable market for home consoles.įor more detail, be sure to read Gamasutra's first Atari history article, which covers the period of 1971 to 1977 - the latter date being the year that the Atari VCS was first released. This four-year period - from 1977 to 1981 - contains some of the most exciting developments the company ever saw in its history: the rise of the 2600, the development of some of the company's most enduringly popular games ( Centipede, Asteroids) and the development and release of its first home computing platforms. Atari was founded in 1972, but its crowning accomplishments in console gaming and computers were the Atari Video Computer System (or 2600) and the Atari 400/800 line of personal computers.
0 kommentar(er)
